During my ERASMUS semester, I had the opportunity to design a short animated video for S.M.A.K. (Stedelijk Museum voor Actuele Kunst) to spark curiosity about their extended Pop Art exhibition.

Instead of showing the artworks themselves, I chose a different approach: translating the distinctive styles of the artists into typography. I wanted to preserve the surprise of seeing the originals in the exhibition space and let type do the storytelling. The result is a playful typographic teaser–hinting at the art without revealing it.